Online PR
Search Engine Reputation – A Necessity in today’s Public Relation Strategy!
Search Engines are used by Internet users to research about products, individuals or companies. Hence users evaluate the brand by what they see through such sites. Hence Online Reputation Management or Search Engine Reputation Management is the latest practice used by companies and Public Relations firm to project a good image of a product, individual or firm. Online media sources like Blogs, Social networking sites, discussion forums and consumer review sites are monitored, reviewed and analyzed by firms to take proper decisions about the strategy and upcoming marketing strategies. Online Discussion forums are one such place where one can find the real reviews given by product users. Online Reputation Management undertakes the task of generating online content that presents a positive image of their customers to the people. Hence a positive image and better service leads to customer satisfaction and loyalty.